Jemtex

Date 2018
Category Fashion & Textile
Services Branding, Web design, Photography, Editorial content, Translation

On the occasion of the 25th anniversary of Jemtex, a high-end textile company, we worked on the creation of a new site.

The main objective was to highlight the values, history and high-end placement of Jemtex.

We started by modernizing the existing logo without touching the iconic typography. Before developing the site using the Symfony framework, we created a sleek modern design, in line with the new graphic charter established beforehand. The essential information had to be accessible, without superfluous, from the homepage.

We have written a long article that traces the history of Haute Couture and recalls the positioning of the company. We also showcased the brand’s most famous fabrics (silk and French lace) through a series of studio photographs.

Finally, we translated all the texts into English and Russian in order to make the site accessible to the international clientele of the company.

Logotype

Text Typeface — Montserrat

Text Typeface — Playfair Display

Web color palette — Brand Primary

Web design

Photography